Post by sufiya067 on Oct 31, 2024 5:52:04 GMT
SMS marketing can be one of the most powerful tools in a company's communications arsenal and as such, it should be used with common sense and respect . It is all too easy to amplify the offers you send to your recipients in SMS campaigns knowing that the majority of SMS messages are opened (98% on average) within minutes of receipt.
With a few simple, concise guidelines , and keeping best practices in mind, your business can improve its results through SMS marketing campaigns .
1. Do not send messages to people who have not given you permission.
Never, ever send SMS messages to people who have not opted -in to receive your SMS campaigns.
It’s illegal – and you’ll face hefty fines. Plus, SMS marketing is so powerful because it’s based on customer permission and consent .
When you send SMS messages to customers who want them from you, you will get incredible response rates . On the other hand, sending SMS messages to people who don't want them will annoy them and even in the worst case scenario, you could end up with a lawsuit.
2. Don't send messages if you have nothing interesting to offer.
Simply because the French send millions of SMS messages each year, this does mobile app development service not mean that you should constantly send SMS campaigns to your contact list.
Who wants to be inundated with the same messages all the time?
Sending SMS campaigns too frequently is a surefire way to get a flood of unsubscribes (Opt-outs). Every business is different, but as a reference, four SMS campaigns per month is statistically a good number.
Think about this: You’ve worked hard to get your customers to opt-in, so don’t give them a reason to unsubscribe . If you don’t have something valuable to offer (a coupon, exciting news, something you only get on mobile), resist the urge to send a worthless SMS campaign .
3. Avoid ambiguities
From most platforms you can send SMS campaigns from shared shortcodes, just make sure to clearly identify your company so consumers know who the SMS message is coming from.
Include your company name in the SMS sender or when composing the text . Without a clear indication of the sender of the SMS message, your company runs the risk of seeing its number of "opt-outs" increase significantly, or at least much more than if you had been clearly identified by your recipients.
You can also include your contact details in the body of the message to be easily identified and then contacted following your SMS campaign.
4. Avoid slang and abbreviations
Write your texts with professional vocabulary and correct grammar . Your customers do not want to feel fooled by superficial and poorly written promotions, this could tarnish the image of your company.
